Search engines are currently one of the best ways to get people to your website, especially visitors who are interested
in what you write about and things related to your industry. This is because these individuals have searched for keywords related toy our business specifically and thus are very relevant people to your brand.
That’s why it’s so important to search engine optimize (SEO) and make sure to have the right keywords and phrases that people search for to rank on the search engines and then get hits and visitors to your website to increase your business opportunities.
So how do you work with search engine optimization? How do you improve your rankings on Google and this increase the number of business opportunities you get?
What is it aha you should optimize and what makes you rank higher than anyone else? In order to answer those questions, and to actively work to improve your rankings on search engines, you need to start from the beginning an with the foundation by learning how search engines work, then reverse. Engineering that for improved rankings. When talking about search engines, we mostly talk about Google, because Google is by far the most popular search in the world which dominates the search engine industry, but you shouldn’t forget other search engines as well.
How you rank well on search engines
When you create a website, it’s not automatically possible to find you when searching on a search engine. When you create a new website, they simply do not know you exist. To begin with, you have to scream a bit. By “screaming a little” I mean that you have to tell everyone you exist. You need to leave a mark. The more places you’re visible on, the greater then chances that people will find you. Not only search engines but on the places you scream about your site’s existence.
Leave your link in comments to blogs, forums, Facebook, twitter, all social media platform you can come across, and more.
In the end, Google and other search engines’ small robots (crawlers) will crawl a link to your website and find your site. When this happens, your website is indexed and you will eventually start showing in search.
But it’s only the page that the robot has crawled through which is indexed and can show up on search engines so if you want multiple pages to pop up, it’s important to have links to all the different pages on your website and help the robot discover the pages on your site. You also want to submit your site to Google’s Analytics, telling them about your different pages’ existence.
Have a clear structure with the right choice of elements
Because a robot does not see anything but just registers what it is reading, it’s important to tell the robot what it sees. What I mean by that is that the search engine crawlers can only index text on a website, so this is why you have to focus on making everything text-based, and as for the things that aren’t text-based, you need to accompany it with appropriate text. That is why using different HTML elements means different things for the robots. <h1> Heading </ h1> for example, “Header 1” means Heading 1 and should only exist in one place on your website; namely the title at the top of the page. <h2> Heading </ h2> means heading 2 and that’s what you should use using at the top of each post as well as can use for your most important and key subheadings. <h3> Subheading </ h3> is Headline 3 and these are the headings you’ll find in the articles between different paragraphs. Not only does these help improve the user experience so that people can quickly extract key information and understand the key points, but they also help Google understand what your text is about, and what the most important topics and focus areas of it are. Continued, there are <p> for paragraph, <ol>, <ul> and <li> for sorted list, unsorted list and list point, <strong> for bold, <em> for italics and many, many more. Knowing what to use were, and above all, being consistent is important for Google to like you and understand what you mean with the texts on our website, and what element have what role. The clearer you are, the easier it is for Google to understand you, and the higher you’ll be able to rank on the search engines.
Repeat important keywords
Another thing that helps you rank high on search engines is how many times you use a particular word, if it seems relevant to the search and where the word is used. For example, let’s say someone searches for the word “WordPress” and I want them to find my website because my page is focused on WordPress, then I may get 5 points because I have the word in my address (domain name), I get 4 points because I have it in the title to the page, 4 points because I have it in my <h> tag, 3 points for the <h2> tags, 2 points for each <h3> tag and 1 point for each additional used opportunity in paragraph tags. Perhaps a half-point extra if the word is in bold, italics or under delivered. My total sum along with, among other things, the entire website’s ranking (weight) according to Google then talks about how high I get on the search engine. (Note that the points are detected, since you can only guess how heavily different elements are. Also note that there are a lot more factors that matter to how high you end.) In doing this, however, understand that just because you repeat the keyword a hundred times you’ll rank at the top, because then Google will see that something is going on and the you’re trying to manipulate Google into ranking you high in the search results. This is called keyword stuffing and used to work back in the days, but it doesn’t work today. Google understands that just because you repeat the keyword over and over doesn’t mean that your content is of high quality, and as such, you need to focus on incorporating these keywords in a seamless and effective way. If you keyword stuff your texts, Google might even de-index you and ban your site from being shown because you are trying to manipulate the search results. Google emphasis the importance of writing for the user experience first and Google second, and if your text is simply keyword-stuffed, it won’t provide a good user-experience, and thus Google won’t rank your site high.
If you can incorporate your keywords in a seamless and good way that isn’t keyword stuffing, that’s when you have good content that deserves to rank high on Google, and that’s why you should write clear and explanatory headings and use the right elements in the right place. For example, should I use a <h1> heading in the middle of the post, Google would not understand how your website is built and maybe delete you completely from their search engine since they do not like what I’ve done.
About the author
Jens is the editor-in-chief and co-founder of Veloce International marketing blog.. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles. He is also a contributor to the Millennium Watches journal.