In today’s competitive scenario, it is very important to make your business known to the maximum users or customers through digital platforms. Search Engine Optimisation (SEO) plays an important role in developing your business online. For this procedure, you have to make a local listing (business listing) on Google for your business.

Relevance: You have to find out the perfect tagline which is most relevant to your business. The keywords in the tagline should fit what the customers are looking for. So that the customers can easily find out about your business.

Prominence: You should try to make your business more known on social media websites which will help you in getting a higher google ranking.
Higher ranking in google listing can help in getting discovered by the new customers, stand out above competitors, and generate more business.

There are various SEO strategies that may help you in ranking up your small business on google. Some of these important strategies are listed as follows:

1. Enter complete information and keep updating the key information: While developing the website or profile for your business, you should be careful that you have entered the correct and complete information of your business which includes your business name, your contact number, address, website address, hours of operation with timing and business/product/service categories. You should make sure that all the relevant information is prominently displayed on the local search results panel for your business. And you should keep updating your business information on a regular basis.
2. Claim your Google Maps business listing: This is the second step for ranking up your business higher on google. By claiming your listing you can provide many more details about your business and the more information a business listing contains, the higher it will rank on google maps.
   Add attractive and high-quality photos to your business listing: Business listings that have photos are considered more reputable and may attract more customers in comparison to those which do not have pictures of their business/service. Because it is said that a picture speaks more than a thousand words.
3. Set up a Q/A or feedback session: You can post a questionnaire to your website for the customers who are visiting it and you can invite them to answer those questions. Through the help of this, you can collect the information of your future customers. Sometimes the visitors may ask you questions regarding your business, so you should be careful and active in answering them without delay. You can also post a feedback form for those who have used your product or taken your service. This will help you in getting feedback from the customers whether it is positive or negative. This will help you in improving your business.
4. Check your business profile and post the important things regularly: You should check your business profile regularly and post the important announcements, offers, and events on a regular basis. You should also include the links of your business with the updates and offers to attract more customers.
5. Add local keywords to your website: You should select the keywords which are relevant to your business and the customers can easily find out about your business. Because the selection of keywords plays an important role in ranking up your business.
6. Get the customer reviews and respond to them: There should be a review box for the customers who have visited your business or used your product or service. So that the customers can share their experience with you through sharing reviews. And you should regularly check those reviews and respond to them accordingly. You can improve your services also on the basis of those reviews.

So these are the important SEO strategies that should be followed for ranking up the business in google. By following these strategies adequately, one can get a higher ranking of its business in google. If you still have any issues then you should have to hire a best seo company place near you.